When you’re chasing growth, whether that’s through a tender submission, responding to a quote request, or pricing up that big-ticket job that could take your business to the next level – you need every advantage on your side.
What many companies overlook is that buyers, procurement teams, and decision-makers almost always check your website. It’s a quick way for them to validate your credibility and get a feel for who they’d be working with.
The challenge is that some websites unintentionally send out “red flag” signals. The kind of subtle warning signs that create doubt. Even if your proposal is strong, those doubts can be enough to hold you back.
Here are three of the biggest website red flags and how to eliminate them:
1. Outdated Design
Why it matters: A website that looks like it was last refreshed years ago can give the impression that your business is stuck in the past. Decision-makers may wonder if outdated systems or processes are part of the picture too. In a competitive bid, that’s a risk they don’t have to take.
How to fix it: Aim to refresh your design every few years. This doesn’t mean starting from scratch, but ensuring the look, feel, and structure reflect your company today. A clean, modern design communicates confidence and professionalism before a word is read.
2. Broken Links and Errors
Why it matters: A “Page Not Found” message might feel minor, but to someone assessing your business, it suggests carelessness. If simple details like your own website aren’t maintained, will that lack of attention appear elsewhere?
How to fix it: Before going after a major contract, check your website thoroughly. Make sure links work, images load, and there are no glaring typos or errors. It’s a quick way to reassure evaluators that your business pays attention to the details.
3. Generic Stock Photos
Why it matters: We’ve all seen the same handshake photo or the staged team smiling in a meeting room. These images make your company look like everyone else’s, which undermines trust. Buyers want to see the real people and projects behind your name.
How to fix it: Swap generic stock shots for photography of your team, your sites, and your work. Even a few authentic images make a stronger impression and show that you’re a business worth taking seriously.
Final Thought
These are just three of the most common red flags we see, but there are so many more, like cluttered navigation, unfinished “coming soon” pages, or inconsistent branding also signal risk and could be the reason you’re not winning those bigger contracts.
The good news? Every one of these issues is fixable. By addressing them, you not only strengthen your online presence but also remove unnecessary barriers to growth.
Dunelm Digital’s Website Red Flags FAQs
What are website red flags?
Website red flags are design or content issues that create doubt in the minds of buyers or decision-makers. Things like outdated layouts, broken links, or generic stock photos can make a company look less credible, even when the business itself is strong.
Why do stock photos hurt credibility?
Generic stock images are easy to spot and make your company look like everyone else’s. Buyers and clients want to see the real people and projects behind your brand. Authentic visuals build trust and make your business more memorable.
How often should I refresh my website design?
Most businesses benefit from a website refresh every 2–3 years. This doesn’t always mean starting from scratch, but updating the look, layout and messaging so your site reflects where your company is now, not where it was years ago.
Can a website really affect winning contracts or tenders?
Yes. Decision-makers nearly always check your website when reviewing proposals. If your site raises doubts, it can undermine all the hard work you’ve put into your submission. A professional, polished site supports your case and builds confidence.
