CASE STUDY .
Wild Child is a safe place where the good coffee flows and your little one’s imagination grows.
They offer unique baby and toddler (aimed at birth-5) classes in our Teeny Play Enchanted Forest – at different community centres around Teesside.
Each class is followed by a stay and play session – this gives parents the chance to sit back, relax and have a cup of our top-quality barista coffee and a bite of something sweet to eat.
BRIEF .
Wild Child asked us to create a logo and brand that would appeal to modern parents looking for a relaxed friendly playgroup for their little one. The logo needed to reflect the ‘enchanted forest’ theme and scenery Wild Child is known for. It also needed to appeal to young parents and clearly illustrate what Wild Child offers.
During the discovery phase we made sure to find out where the brand and logo would be used so that the finial result would work across all marketing efforts. Wild Child primarily used Instagram as a touch point to interact with their customers and promote its services, with this knowledge we made the logo instagram friendly making sure the colours and textures used gave that ‘instagram aesthetic’ that is proven to generate more engagement.
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