CASE STUDY .
Dance Nights are an online gateway and ticket centre for ballroom dance events. At dancenights.co.uk, guests can browse events, purchase tickets and learn about Dance Nights.
BRIEF .
Create an online presence to communicate the Dance Nights brand and allow users to book tickets to events. The website will accommodate ticket listings from various events and venues and offer discounts at various prices depending on the customer.
We worked on creating a website that showcases Prior Analytics’ services and experiences. The site needed to be easy to navigate, include features that presented them as a trustworthy brand and allowed them to add more case studies and services as required.
RESULTS .
Dance Nights launched with enormous success. The site averaged 500 users a month and 120 ticket sales a month from the get-go.
At an average order value of £15 and a project cost of £2,300, Dance Nights got their initial investment back in less than seven weeks and continued to make a profit week after week.
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